So what is a Lightroom preset, or a Photoshop action?
A Lightroom Preset is a pre-determined position all (or some) of the of sliders in Lightroom (they are pre-set, get it?) In other words, you can edit a photo to your liking, and then save that exactly combination of slider positions for future use on another image.
Photoshop actions. A feature in Photoshop that lets users download or create a set of procedures that can be reused over and over to edit an image in a particular way. An action is created by manually performing a series of steps and recording them in an ATN file.
What are they used for? A lot of photographers use them for workflow purposes only. Working in a studio, a lighting set up is almost always the same. Therefore, not much needs to be changed in post process. They will more than likely batch edit for sharpness, and various miscellaneous personal touches. One click, and done.
Others may use them for a more dramatic or artistic look.
Whatever the reason may be, it is best to keep your images as consistent as you possibly can. Do not give one client a particular style, and then give a different client, a completely different style.
Presets and actions can be made on your own. If you use what is pre installed in your editing program, test them out and pay attention to what changes. Exposure, highlights, blacks, whites, white balance, tones or curves. Experiment with them and try to come up with your own unique presets or actions! If you have done this, let me know! I would love to see what you made!
However, there are photographers that prefer to purchase presets and actions. Below you will find a list of many vendors that sell presets and actions.
- BP4U Freebies
- Bellevue Avenue
- BP4U Presets
- BP4U Actions
- Creative Market Presets
- Creative Market Actions
- Pretty Presets
- Preset Love
- Presets on Etsy
- Actions on Etsy
- Lemon and Lace Presets and Actions
- The Luxe Lens Presets and Actions
- Free Lightroom Presets
- Envato Market
- The Hungry Jpeg
- Digital Photography School
Do you know of more places I could add to this list? Let me know in the comments!
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