5 Tips To Help Gain Clairity On Branding For Photographers
When you hear the word branding, does that make you think of your logo, website and business colors?
Unfortunately that is not what you should be thinking of when you hear that word. Yes, the 3 things I mentioned above do have a little bit to do with branding. But that’s roughly 20% of it.
Your brand is your reputation. It’s the experience you give, in person and online. What do you stand for? What do you think people are saying about you when you aren’t in the room?
Here are 5 tips to help you discover and fine tune your brand, and ultimately, bring you more clients.
1. Why do you do what you do? Why are you a photographer? What is your story? These are questions that need answers that are authentic to you. Really dig deep and think about it. If the only answer you can come up with is, “Well, I just wanted to make some extra money”, then you might want to rethink your purpose as a photographer.
2. What is your mission statement? How can you help them? It should only be one powerful sentence: Mine is, “Professional photographer teaching beginners how to increase sales in their business”.
3. Who is your ideal client? Who is that one dream client? An ideal client is someone that values you and what you have to offer.
4. Content. What value are you providing your fans and followers? What do they want from you? You don’t always have to post the sale or the product. A lot of photographers complain that their clients don’t know this, or they don’t know that. Then educate them. Share tips and suggestions on what you expect from a session. Your ultimate goal for branding (personal brand) is your client is going to buy YOU. You see these people that can sell ice to an eskimo. It bothers you a bit. I know. I’ve been there. OK, so what is it about them? They are more than likely a very likeable person right? Are they relatable?
5. Aesthetics! Yes, here is the fun part about branding that does have to do with your logo, website, and colors. what is your style? Country? Boho? Do you have a 60s vibe? Who do you relate to as a person?
Understanding all of these tips will help give you clarity on yourself, your business, and who you are targeting for clients.
Download the Branding cheat sheet here. And if you need a little help figuring out who your ideal client is, download the worksheet here. No emails necessary. However, I would absolutely love it if you could come back here and comment below what your personal brand is. Even if its not complete yet! Sometimes just writing it out helps!
Hey not sure if you would be interested in this, but I created a free Family Photo Session Checklist. You can get that right here!
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